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Startups that embrace global talent can scale customer acquisition teams while gaining direct access to new markets, local knowledge, and diverse perspectives. Customer acquisition teams are crucial growth contributors for startups through the acquisition and retention of their client base. Growing a strong customer acquisition team is becoming increasingly difficult with the lack of skilled local talent.
You might have heard about our office in LA (or not, which is okay too, but not really, so read about it). On June 5th, we hosted our first Dribbble meetup, a gathering of sorts with other designers. Dribbble is community designers use to showcase work. We’ve already written about it here. The experience of being the first designer at Ueno LA comes with a ton of excitement, but it also brings a level of anxiety that I hadn’t ever felt before. Transitioning from “I’m a huge fan” into “Oh shit, I’m a designer here” came at Hyperloop speed. But the team has been super welcoming and I couldn’t be happier with my decision to join.
You might have heard about our office in LA (or not, which is okay too, but not really, so read about it). On June 5th, we hosted our first Dribbble meetup, a gathering of sorts with other designers. Dribbble is community designers use to showcase work. We’ve already written about it here. The experience of being the first designer at Ueno LA comes with a ton of excitement, but it also brings a level of anxiety that I hadn’t ever felt before. Transitioning from “I’m a huge fan” into “Oh shit, I’m a designer here” came at Hyperloop speed. But the team has been super welcoming and I couldn’t be happier with my decision to join.
This is an excellent company! I personally enjoyed the energy and the professional support the whole team gave to us into creating website.
So, back to the Dribbble meetup. We needed a way to let everyone know that we were here, so we had this little shindig. I wrangled up a couple of our super dope designers from the SF office, Jenny Johannesson & Robbin Cenijn. (They actually happened to be in town for the Awwwards conference, so I technically just borrowed them, no wrangling involved.) We ordered some pizza, picked up some cheese, and made sure the beer (and La Croix) was flowing.
With global hiring, companies can hire customer acquisition specialists from different cultural backgrounds to improve their DEI initiatives and provide existing teams with diverse insights and perspectives. As a company’s customer acquisition team becomes more diverse, it must also become more inclusive as it adapts to become more culturally sensitive and aware. Diverse and inclusive company culture creates a stronger sense of belonging, resulting in enhanced employee experience, increased employee performance, and lower turnover. Improve global mobility and your ability to pivot in an ever-evolving market.
With global hiring, startups can benefit from the support of a local customer acquisition specialist on the ground. Hiring a remote worker based in a new country or location is a great way to access local knowledge and firsthand experience. Also, if you’re only testing the new market and haven’t opened a local entity, a local worker can contribute to your credibility and enhance your company’s presence.
